Esmart Bazaar is a fintech company aiming to provide financial services at consumers' doorsteps. It offers services like money transfers, Aadhaar Enabled Payment Systems, and bill payments[5]. The company targets underserved segments of the Indian population, aiming to make financial services accessible and hassle-free[3]. Unique Selling Proposition (USP): Esmart Bazaar's focus on reaching every segment of the population with a user-friendly platform and no hidden costs sets it apart[3]. The company is supported by Esmart Bazaar Digitech Private Limited, a private company incorporated in May 2024[1][4].