Equifax is a global data, analytics, and technology company that specializes in credit reporting and risk management solutions. Founded in 1899 in Atlanta, Georgia, Equifax operates in 24 countries, serving businesses, government agencies, and consumers. The company aggregates and analyzes consumer and business data to provide insights for credit decisions, identity verification, and fraud prevention. Equifax offers a range of services, including consumer and commercial credit reports, fraud detection, identity verification, and income verification solutions. It also provides custom risk modeling and trend analysis for businesses. The company emphasizes financial education and offers tools for consumers to monitor their credit scores and receive alerts about their credit health. Equifax's data is utilized by financial institutions, insurance providers, employers, and government agencies for various purposes, including loan underwriting and regulatory compliance.