ePesos is a FinTech company pioneering financial inclusion in Mexico since 2014. They offer employees instant access to up to 30% of their earned wages at any time, without charging employers. This service is not a loan or credit, but rather an advance on wages already earned. The target audience is Mexican workers facing financial difficulties. ePesos' unique selling proposition is providing immediate financial relief without additional costs to employers, enhancing employee financial stability and satisfaction[1][2][3].