Entourage Effect Capital (EEC) is a private equity firm based in Dallas, specializing in investments within the cannabis industry. Founded in 2014, EEC focuses on equity, convertible notes, and structured investments across various sectors of the cannabis supply chain, including genetics, farming, retail, branding, and distribution. The firm actively manages multiple funds, such as Entourage Effect ILP III and Cresco Capital Partners II, and has made over 22 investments as of 2024. The leadership team includes industry pioneers like Matthew Hawkins, Dov Szapiro, and Andy Sturner, who guide the firm's strategic investments and operational oversight. EEC emphasizes vertical integration opportunities and collaborates with industry intermediaries and investment banks to source deals. The firm combines deep sector expertise with a network-driven approach, leveraging relationships with policymakers and community stakeholders to identify emerging opportunities in the cannabis market.