Entireti is a parent company of two leading Australian financial advice businesses, Fortnum Private Wealth and Professional Financial Services (PFS). It offers business services and resources to financial advisers, including technology, operational support, and professional development opportunities[4][5]. Entireti supports over 370 advisers, focusing on helping them deliver high-quality advice[5]. Its unique selling proposition is providing end-to-end solutions at scale, fostering a collaborative community among advisers, and offering capital and capacity solutions[5]. The target audience is financial advisory practices seeking comprehensive support to thrive in a changing industry[4][5].