Enterprise Singapore is a statutory board under the Ministry of Trade and Industry, formed in 2018 by merging International Enterprise Singapore and SPRING Singapore. It supports Singaporean businesses in capability building, innovation, and internationalization, fostering a competitive and resilient industry landscape[1][2]. Services include grants, market readiness assistance, and global networking opportunities[5]. The target audience includes startups, SMEs, and large corporations. The unique selling proposition is its comprehensive support system that integrates capability development with international market access, positioning Singapore as a leading startup and trading hub[1][2].