Endowus is a Singapore-based digital wealth management platform that empowers individuals and institutions to invest holistically across cash, CPF, and SRS. It offers personalized investment advice and access to institutional-quality financial products at low costs. Endowus is a fee-only advisor, ensuring conflict-free advice by returning all trailer fees to clients. Its unique selling proposition is providing transparent, fair fees and 100% cashback on trailer commissions, aligning its success with clients' wealth growth. The target audience includes individual investors, family offices, charities, and institutions seeking efficient wealth management solutions[1][2][5].