Enda Tamweel is a pioneering microfinance institution in Tunisia, established in 1990. It offers a range of financial services, including microcredits and digital services, to support micro-entrepreneurship. The company targets marginalized households, particularly women and youth, promoting financial inclusion and local economic growth. Its unique selling proposition lies in its extensive outreach across Tunisia, with 40% of branches in rural areas, and its focus on empowering marginalized communities through tailored financial products and non-financial support services[1][2][3].