Electrify, based in Singapore, is a company that empowers the renewable energy transition by connecting energy producers to consumers. They developed Singapore's first digital electricity-contracting platform and have expanded into peer-to-peer energy trading. Their services include facilitating energy transactions and enabling real-time trading across distributed energy resources. The target audience includes energy producers, consumers, and businesses interested in renewable energy solutions. Their unique selling proposition is the efficient and innovative approach to energy trading, leveraging technology to streamline transactions and promote sustainability[2].