EasyTransfer is a Singapore-based global education fintech company that provides a student-centric payment experience for international students. It offers streamlined cross-border payment services, allowing students to pay tuition fees with transparent real-time exchange rates and no processing fees for recipient universities[1][2]. The target audience includes international students and educational institutions worldwide. EasyTransfer's unique selling proposition is its ability to simplify and reduce the cost of international education payments, making it easier for students to study abroad by mitigating Forex fluctuations and remittance issues[2][3].