Dr.Jart+ is a South Korean skincare brand founded in 2004 by Lee Jin-Wook, with input from dermatologist Jung Sung-jae. The brand's name reflects its philosophy of merging dermatological science with art. Initially available only in dermatological clinics, Dr.Jart+ has expanded to over 4,000 stores across 31 countries. The brand is known for its innovative products, including the pioneering BB Cream, which combines skincare benefits with foundation-like coverage. Dr.Jart+ offers a variety of product lines targeting specific skin concerns, such as Cicadae for calming irritation, Ceramiden for repairing the skin barrier, and Water Fuse for hydration. The brand also provides backstage skincare services at New York Fashion Week and has partnered with The Estée Lauder Companies to enhance its brand strategy. Dr.Jart+ emphasizes a unique identity through creative animations and a focus on the blend of science and art, rather than celebrity endorsements.