Douugh is a fintech company founded in 2016 and based in Australia. It operates as a neobank, utilizing artificial intelligence and machine learning to deliver personalized financial management solutions. The company's mission is to help users achieve financial wellness through automation and data-driven insights. Douugh offers an AI-powered banking app that analyzes spending habits and provides tailored recommendations for improving financial health. The platform includes tools for budgeting, goal-setting, and automated savings, with plans to expand into investment services. Douugh initially targets North America, focusing on financially underserved demographics, particularly those facing challenges with irregular income or limited savings. The company collaborates with partners like Railsbank to provide core banking services in Australia while continuing to enhance its AI-driven features to address global financial wellness challenges.