COSRX is a South Korean skincare brand founded in 2013 by Jeon Sanghoon. The name combines "Cosmetics" and "RX" (prescription), highlighting its mission to provide targeted skincare solutions. The brand specializes in K-beauty, focusing on simplified formulations with effective ingredients like snail mucin, propolis, and hyaluronic acid. COSRX offers a range of treatment-focused products, including acne pimple patches and the Advanced Snail 96 Mucin Power Essence. The brand prioritizes minimalistic formulas backed by Korean skincare technology and ensures compatibility for diverse skin types through in-house testing. COSRX targets global consumers, particularly those with sensitive or problem-prone skin, and actively incorporates customer feedback into its product development. The brand has gained international popularity, especially in the U.S. and Europe, thanks to its data-driven approach to understanding consumer needs and skincare trends.