Clark County Credit Union is a financial cooperative serving over 51,000 members with $1 billion in assets[4]. They offer services like low auto loan rates, second chance checking, and competitive rates for various financial products[1]. Their target audience includes individuals seeking affordable banking solutions in Las Vegas. The unique selling proposition is their bonus rate APY for checking accounts, which requires e-statements, direct deposits, and regular transactions[1]. This setup incentivizes active account management and digital engagement, setting them apart from traditional banking institutions.