Chung Khoan Kafi (KAFI Securities Corporation) is a Vietnamese securities company aiming to be the leading retail securities firm in Vietnam. It offers services like securities brokerage, self-trading, financial advisory, and investment consultancy. KAFI targets retail investors with innovative financial products on modern platforms. Their unique selling proposition is providing simple, user-friendly financial solutions with competitive margin lending rates (e.g., Margin-Zero with 0% interest). KAFI also offers a professional trading platform, Kafi Trade, with low transaction fees. Their goal is to enhance customer experience through technology and security.