CDPHP Overview: CDPHP (Capital District Physicians' Health Plan) provides high-quality, cost-effective health care services. It offers various plans, including HMO, Medicare Advantage, Medicaid, and PPO options[3]. Services include medical, dental, vision, and pharmacy benefits[4]. The target audience is diverse, with a focus on community health equity[3]. Unique Selling Proposition (USP): CDPHP's physician-directed model ensures affordable, accessible care while promoting health equity and community involvement[3]. Its innovative partnerships, like Wellness Way, enhance member experience and care quality[1].