Cboe Global Markets is a leading exchange holding company offering cutting-edge trading and investment solutions globally. They provide trading in options, futures, equities, FX, and digital assets across multiple geographies[1][2]. Their target audience includes investors and traders worldwide. Cboe's unique selling proposition is its innovative products, such as the VIX Index, and its extensive global reach through acquisitions like BATS Global Markets[2][3]. This allows Cboe to offer a comprehensive suite of financial services, making it a go-to platform for diverse investment needs.