CAPTRUST is a leading investment advisory firm based in Raleigh, North Carolina. It offers services including investment management, fiduciary guidance, and risk management to institutional clients, high-net-worth individuals, and retirement plan sponsors. CAPTRUST specializes in retirement plan advisory services, endowment management, and financial planning. Its unique selling proposition is a commitment to neutrality and excellence, reinforced by the "No-Golf-Ball Rule," ensuring no conflicts of interest in client advisement. This approach positions CAPTRUST as a trusted advisor in the financial services industry.