Capital Good Fund is a nonprofit, U.S. Treasury-certified Community Development Financial Institution. It offers small-dollar personal loans and financial coaching to help low-income families manage finances and escape poverty. Services include loans for emergencies, vehicle repairs, and renewable energy upgrades. The target audience is low-income families across several U.S. states. The unique selling proposition is its holistic approach to financial empowerment, combining loans with coaching to foster social mobility and advance a green economy. This approach aligns with the vision of creating pathways out of poverty through inclusive financial services[1][5].