Capital Blue Cross is a health insurance provider based in Harrisburg, Pennsylvania, serving 21 counties in Central Pennsylvania and the Lehigh Valley. It offers individual and family health insurance, including PPO options, through its subsidiaries. The company focuses on simplifying healthcare experiences using innovative solutions like patient-focused care models and digital health technologies. Its target audience includes individuals and families in its service area. The unique selling proposition is its commitment to improving health and well-being through personalized care and community engagement, supported by a strong network of providers and hospitals[1][3][5].