Candidly is a financial wellness company specializing in student debt solutions and wealth-building strategies. It offers a comprehensive platform addressing the full lifecycle of education expenses, helping users plan, fund, repay, and save for college. Services include optimizing debt repayment, selecting best-priced loans, and building financial resilience. The target audience includes individuals with student debt and families planning for college. Candidly's unique selling proposition is its holistic approach to financial wellness, integrating AI-driven tools and employer benefits to empower users to manage debt effectively and build wealth simultaneously[1][3][5].