Campus Federal Credit Union is a financial institution established in 1934 by LSU employees. It serves over 45,000 consumer and business members across Baton Rouge, New Orleans, and Shreveport. Services include online banking, mobile banking, loan payments, and tellerless branches. The target audience is primarily individuals and businesses in Louisiana. The unique selling proposition is its commitment to community service and personalized financial partnership, emphasizing "people helping people" while offering competitive financial products[1][3][4].