Business Iceland is a public-private partnership that enhances the competitiveness of Icelandic companies in foreign markets, promoting economic growth through increased exports[1][4]. It offers services such as market research, branding, and marketing support for Icelandic export industries, including energy, technology, and tourism[5]. The target audience includes Icelandic businesses seeking international expansion. The unique selling proposition is its ability to leverage Iceland's reputation for sustainability and innovation, particularly in green solutions, to support global partnerships and climate action initiatives[2][4].