The Botswana Investment and Trade Centre (BITC) is a government agency dedicated to promoting trade and economic development in Botswana. It offers services such as company formation assistance, export promotion, and market access facilitation. The target audience includes foreign investors and local businesses. The unique selling proposition of BITC is its ability to provide preferential access to the Southern African Development Community (SADC) and other global markets through various trade agreements, along with Botswana's stable and transparent business environment[1][2][4].