The Botswana Institute of Chartered Accountants (BICA) is a professional body for accountants in Botswana, established to regulate the profession and protect public interest. BICA offers services such as professional development, ethical standards enforcement, and quality assurance reviews. Its target audience includes accountants, auditors, and firms. The unique selling proposition of BICA is its role as a mandatory membership organization that ensures compliance with international accounting standards, providing a framework for high-quality professional accountancy services in Botswana[1][3].