We inspire the world to experience Banff and Lake Louise. Our team is fully committed to Lead Tourism for Good, the destination's long-range vision for sustainable tourism, co-created by our community, adopted by the Town of Banff and Improvement District 9, and supported by Parks Canada. Through this collective vision, and alongside local residents, partners, and more than 700 member businesses, we welcome visitors and invite them to join us in stewarding this incredible place for future generations. Team Values: Be Thoughtful. We constantly strive to do the right thing – for our visitors, our partners, our environment and ourselves. We stay true to ourselves and this place by taking the time to assess and understand situations before making decisions. Our motivations and actions are genuine. Be United. We value each other. We succeed as a team, each playing an important role in bringing this place to life. We support one another in working toward common goals, and celebrate those accomplishments together. All based on a shared belief that we can achieve much more as a group than we can on our own. Be Optimistic. We believe in each other and the goals we're working towards. We embrace challenges and adversity by pushing forward with optimism, enthusiasm and an unbreakable spirit. Be Innovative. We don't believe in standing still, or simply waiting for great things to happen to us. We're motivated and inspired to make them happen. We work towards our goals every day, pushing forward and making headway. We may stop along the way to make sure that our path is correct, but make no mistake, we are striving for the summit.