Arrow (YC S21) is a modern checkout platform designed for D2C brands in Southeast Asia. It simplifies online transactions by providing a seamless and secure checkout experience, allowing shoppers to use their preferred payment methods without needing to create new accounts or face redirects[1]. The platform is optimized for mobile devices, catering to the region's preference for mobile shopping[1]. Target Audience: D2C brands and their customers in Southeast Asia. Unique Selling Proposition (USP): Offers a hassle-free, hyperlocal checkout experience that enhances profitability for merchants and convenience for shoppers[1].