Areeba is a regional payment service provider offering issuer processing, merchant acquiring, and digital payments. They enable banks, fintechs, governments, and businesses to transition into the digital payment space. Their target audience includes financial institutions and businesses across the Middle East and North Africa. Areeba's unique selling proposition is its ability to provide secure, robust payment solutions with a direct connection to major payment networks like Mastercard, enhancing speed and flexibility in payment processing. This positions them as a leader in the MENA region's payment infrastructure.