Asia-Pacific Economic Cooperation (APEC) is an inter-governmental forum promoting free trade and economic growth in the Asia-Pacific region. It offers services like trade facilitation, business advisory councils, and economic research to its 21 member economies. APEC's target audience includes governments, businesses, and economic entities in the region. Its unique selling proposition is fostering regional cooperation and implementing the Bogor Goals for free and open trade by facilitating consensus-based decisions and voluntary commitments among members[1][2][3].