10Life is a Hong Kong-based digital insurance platform that empowers consumers to choose the right insurance protection by rating over 1,000 products from 40+ insurers[1][4]. They offer a wide range of insurance services, including medical, critical illness, and savings plans[3][4]. Their target audience is individuals seeking transparent and unbiased insurance comparisons. The unique selling proposition is their fair rating mechanism designed by actuaries, providing consumers with instant access to various insurers and promoting fair competition[1][3].