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RULE FRAGRANCES

RULE FRAGRANCES is a contemporary perfume house based in Istanbul, Turkey, founded in 2019 by Mert Sağdam and Umut Gür. The brand emphasizes minimalist design and artisanal craftsmanship, drawing inspiration from Leonardo da Vinci’s philosophy that “simplicity is the ultimate sophistication.” RULE FRAGRANCES aims to create a community that appreciates...